Unless otherwise stated below, the provision of your personal data is neither required by law or contract nor required to conclude a contract. You are not required to provide the data. Failure to provide them has no consequences. This only applies insofar as no other information is provided during the subsequent processing processes.
“Personal data” is any information relating to an identified or identifiable natural person.

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server log files
You can visit our websites without giving any information about yourself. Each time you access our website, usage data is transmitted by your Internet browser and stored in log data (server log files). This stored data includes, for example, the name of the page accessed, date and time of retrieval, amount of data transferred and the requesting provider. This data is used exclusively to ensure the smooth operation of our website and to improve our offering. It is not possible to assign this data to a specific person.

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Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, email address, message text) only to the extent provided by you. The purpose of data processing is to contact you. By sending your message, you consent to the processing of the transmitted data. Processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent.
You can withdraw your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent up to the withdrawal. We only use your email address to process your request. Your data will then be deleted unless you have agreed to further processing and use.

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cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is accessed again. We use cookies to make our website more user-friendly, effective and secure. Cookies also enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this, it is necessary that the browser is recognized even after a page change.

We also use cookies on our website to enable an analysis of the surfing behavior of our site visitors.

We also use cookies for the purpose of subsequently targeting site visitors on other websites with targeted, interest-based advertising.

Processing is carried out on the basis of § 15 (3) TMG and Art. 6 (1) lit. f DSGVO based on legitimate interest in the above-mentioned purposes.
The data collected from you in this way is pseudonymized through technical measures. It is therefore no longer possible to assign the data to you personally. The data will not be stored together with other personal data about you.
For reasons arising from your particular situation, you have the right to object at any time to this processing of personal data concerning you based on Art. 6 (1) f DSGVO.
Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting appropriate technical settings in your Internet browser, you can prevent the storage of cookies and transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website in full.
Under the following links, you can find out how to manage cookies in the most important browsers (including deactivating them):
Chrome browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

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Using Google Analytics
We use the web analysis service Google Analytics from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. Data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and Internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.
Google Analytics uses cookies, which enable an analysis of your use of the website. The information generated by cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. As a result, your IP address will be abbreviated beforehand by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. Your data may be transferred to the USA. There is an adequacy decision from the European Commission for data transfers to the USA. Processing is carried out on the basis of Art. 6 (1) lit. f DSGVO based on the legitimate interest in designing the website in line with requirements and in a targeted manner. For reasons arising from your particular situation, you have the right to object at any time to this processing of personal data concerning you based on Art. 6 (1) f DSGVO.
You can prevent cookies from being saved by selecting the appropriate technical settings in your browser software; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link [https://tools.google.com/dlpage/gaoptout?hl=de]. To prevent Google Analytics from collecting data across devices, you can set an opt-out cookie. Opt-out cookies prevent future collection of your data when you visit this website. You must opt out on all systems and devices you use for this to have a comprehensive effect. If you click here, the opt-out cookie is set: Deactivate Google Analytics.
You can find more information about terms of use and data protection at https://www.google.com/analytics/terms/de.html or under https://www.google.de/intl/de/policies/.

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Using Google Adwords conversion tracking
We use the online advertising program “Google AdWords” on our website and, in this context, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you click on an ad placed by Google, a conversion tracking cookie is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to that page. Each Google AdWords customer receives a different cookie. There is therefore no way that cookies can be traced via the websites of AdWords customers.
The information collected using the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that personally identifies users. Processing is carried out on the basis of Art. 6 (1) lit. f DSGVO based on the legitimate interest in targeted advertising and the analysis of the impact and efficiency of this advertising.
For reasons arising from your particular situation, you have the right to object at any time to this processing of personal data concerning you based on Art. 6 (1) f DSGVO.
To do this, you can prevent cookies from being saved by selecting the appropriate technical settings in your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. They will then not be included in the conversion tracking statistics.
You can also deactivate personalized advertising for you in Google's advertising settings. Instructions on how to do this can be found at https://support.google.com/ads/answer/2662922?hl=de In addition, you can disable the use of cookies by third parties by visiting the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and implement the further information on the opt-out mentioned there.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/

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Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

reCAPTCHA is intended to check whether data is entered on our websites (e.g. in a contact form) by a person or by an automated program. To this end, reCAPTCHA analyses the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (e.g. IP address, time the website visitor spent on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not notified that an analysis is taking place.

Data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in protecting its web offers from abusive automated spying and from SPAM.

For more information about Google reCAPTCHA and Google's privacy policy, please see the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.

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Hotjar

“We use Hotjar to better understand the needs of our users and to optimize the offer and experience on this website. Hotjar's technology gives us a better understanding of our users' experiences (e.g. how much time users spend on which pages, which links they click on, what they like and dislike, etc.) and this helps us to tailor our offer to feedback from our users. Hotjar works with cookies and other technologies to collect data about the behavior of our users and about their devices, in particular the IP address of the device (only collected and stored in anonymized form during your use of the website), screen size, device type (unique device identifiers), information about the browser used, location (country only), preferred language to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually prohibited from selling the data collected on our behalf.

For more information, see the 'about Hotjar' section on Hotjar's help page.”

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Storage period
After the contract has been completed, the data will first be stored for the duration of the warranty period, then taking into account legal, in particular tax and commercial retention periods, and then deleted after the deadline has expired, unless you have agreed to further processing and use.

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Rights of the person concerned
If the legal requirements are met, you have the following rights under Articles 15 to 20 GDPR: Right to information, to correction, to deletion, to restrict processing, to data portability.
In addition, under Article 21 (1) GDPR, you have the right to object to processing based on Article 6 (1) f GDPR and to processing for the purpose of direct marketing.

Please contact us if you wish. The contact details can be found in our legal notice.

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Right to lodge a complaint with the supervisory authority
In accordance with Article 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.

last updated: 25.04.2018

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